The HeForShe campaign was started by the UN to raise awareness of the inequality between men and women in the world today. The goal is that we can lose the negative connotation of the word "feminist". The UN is trying to get men involved in the issue. This is not just a problem for women, it's a problem for everyone.
The UAE needs our help. Women do not yet have the rights they should. You can help join the fight for women's equality by pledging at www.HeForShe.org.